| 國立中興大學教學大綱 |
| 課程名稱 | (中) 創業管理(6112) | ||||||||
| (Eng.) Entrepreneurship Management | |||||||||
| 開課單位 | 科管所 | ||||||||
| 課程類別 | 必修 | 學分 | 3 | 授課教師 | 陳明惠 | ||||
| 選課單位 | 科管所 / 碩士班 | 授課使用語言 | 中文 | 開課學期 | 1062 | ||||
| 課程簡述 | This course studies the process of entrepreneurship and its central role in new and emerging ventures. This course will give an introduction to how new enterprises are developed by applying entrepreneurship, creativity and strategic planning. The entrepreneurship education, entrepreneurial mind and creativity, opportunity recognition, design thinking, the resources of developing a business plan, the process of new venture development, and team building, e-business, case studies and entrepreneurial project are covered in this course. In addition, the company visit and the guest speaker are arranged for this course. 本課程主要以教授創業經營的過程以及新事業的發展歷程。本課程主要是介紹如何運用創業精神、創意和策略思維來發展新事業。本課程的主要教授主題包括創業教育、創業心智與創業創意力、創業機會辨識、設計思考概念與演練、創業計劃書的撰寫、創業歷程、創業團隊合作演練、個案分析與討論、以及創業專案的實作。 此外, 本課程也設計校外企業參訪以及邀請傑出創業家演講. |
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| 先修課程名稱 | |||||||||
| 課程與核心能力關聯配比(%) | 課程目標之教學方法與評量方法 | |||||||
| 課程目標 | 核心能力 | 配比(%) | 教學方法 | 評量方法 | ||||
| Having completed this course, students are able to understand the process of entrepreneurship, to develop the skills of making business plans, to develop team building capability, and to have the capability of completing the entrepreneurial project. 透過本課程，學生可以了解創業歷程、撰寫創業計劃書、運用設計思考的技巧與能力、建構團隊合作、以及實作並完成創業專案。 |
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| 授課內容(單元名稱與內容、習作/每週授課、考試進度-共18週) | ||||||||
| Introduction of the entrepreneurship education The entrepreneurial mind and thought Creativity and entrepreneurial opportunity Design thinking The entrepreneurial process Entrepreneurial teamwork E-commerce entrepreneurship Case studies |
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| 學習評量方式 | ||||||||
| Attendance and participation (20%) Design thinking project (40% )：This is a group competition. Students need to form an entrepreneurial team including several members. The team needs to present the innovative idea and business model and market opportunity…etc by using the design thinking process. In the last week, the team needs to work together to present the product or service with prototype and the video. Company visit (10%) NCHU’s incubating center visit (10%) Case study report – Burt’s Bees (20%): Students need to write 1-3 pages about the key points raised from the case and what they have learned from the case study – Burt’s Bees. |
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| 教科書＆參考書目(書名、作者、書局、代理商、說明) | ||||||||
| Bygrave, W. & Zacharakis, A. (2008). Entrepreneurship, NJ: John Wiley & Sons. ((台北，華泰)。 Timmons, J.A. & Spinelli, S. (2007). New venture creation: Entrepreneurship for the 21st century, 7th Edn., NY: McGraw-Hill (台北，華泰)。 陳明惠 (2010). 創業管理，台北：華泰書局，(審校)。(原著：Bygrave, W. & Zacharakis, A. Entrepreneurship, MA: John Wiley & Sons.) E. Turban, D. King, J. Lee, T.-P. Liang, & D. Turban (2012), Electronic Commerce 2012: A Managerial and Social Networks Perspective (7th Edition), Prentice Hall, ISBN: 9780273761341. |
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| 課程教材（教師個人網址請列在本校內之網址） | ||||||||
| http//web.nchu.edu.tw/~mhchen |
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| 課程輔導時間 | ||||||||
| 10-12noon, Thursday |
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| 聯合國全球永續發展目標(連結網址) | ||||||||
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| 請尊重智慧財產權及性別平等意識，不得非法影印他人著作。 | |
| 更新日期 西元年/月/日：無 | 列印日期 西元年/月/日：2026 / 6 / 07 |
| MyTB教科書訂購平台：http://www.mytb.com.tw/ | |