| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| 1. 了解中小企業營運之現況,學習整合中小企業經營之知識,以及國際觀之養成 |
| 1.Critical Thinking |
| 3.Social Responsibilities |
| 4.Innovation |
| 6.Independent Problem-Solving |
|
|
|
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
Course orientation
|
| Week 2 |
Entrepreneurial opportunity and life |
| Week 3 |
Ethics and integrity of entrepreneurship |
| Week 4 |
Start-up |
| Week 5 |
Franchises and buyouts (I) |
| Week 6 |
Franchises and Buyouts (II) |
| Week 7 |
The family business |
| Week 8 |
Case presentations (I) |
| Week 9 |
Case presentations (II) |
| Week 10 |
Business plans |
| Week 11 |
Marketing plans |
| Week 12 |
Management teams and organizations |
| Week 13 |
Location planning |
| Week 14 |
Customer loyalty and product strategy |
| Week 15 |
Promotion plans |
| Week 16 |
Distribution plans and global markets
|
self-directed
learning |
03.Preparing presentations or reports related to industry and academia.
|
|
| Evaluation |
1. In-class participation 25％
2. Cases 25％
3. Business plans 50％
|
| Textbook & other References |
| Longenecker/Petty/Palich/Hoy, Small Business Management: Launching and growing entrepreneurial ventures, 19th ed., Cengage Learning, 2020. |
| Teaching Aids & Teacher's Website |
|
| Office Hours |
| 週二及週四 16-17 點 |
| Sustainable Development Goals, SDGs(Link URL) |
| 08.Decent Work and Economic Growth 12.Responsible Consumption | include experience courses：N |
|