NCHU Course Outline
Course Name (中) 研究方法(6092)
(Eng.) Research Methods
Offering Dept Department of Business Administration
Course Type Required Credits 3 Teacher WAN KWO FENG et al.
Department Department of Business Administration / Graduate Language Chinese Semester 2026-SPRING
Course Description This course will provide students with a broad introduction to the methodological foundations, research language, ethics, and approaches. The course introduces how to identify research questions, develop hypotheses, check for the validity and reliability of studies, design research projects, and ethical principles and challenges. Students will also be exposed to the elements of the research process within quantitative, qualitative, and mixed methods approaches. They will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests.
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
1. Understand research terminology; 2. Be aware of the ethical principles of research; 3. Describe quantitative, qualitative and mixed methods approaches to research; 4. Be able to conduct literature review.
1.Critical Thinking
6.Independent Problem-Solving
70
30
Lecturing
Discussion
Exercises
Attendance
Written Presentation
Quiz
Assignment
Oral Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 Fundamentals of business research

Week 3 Defining research problems and Clarifying research questions
Research design overview
Week 4 APA style, ethics in research
Week 5 Survey and sampling design
Textbook: Ch5, Ch9
Week 6 Measurement and questionnaire
Textbook: Ch10, Ch11, Ch12
Week 7 Research design elements
Week 8 Mid-term exam
Week 9 Qualitative research
Case study research
Week 10 Experiments
Week 11 Examining data and hypothesis testing
Week 12 Data collection methods – observations
Week 13 Final exam
Week 14 No Class - due to arrangement on complete workshop and guest lectures in Week 15
Week 15 Workshop preparation & presentation + Guest speaker lectures(12.00-18.00)
Week 16 Final presentation
self-directed
learning		    02.Viewing multimedia materials related to industry and academia.
   03.Preparing presentations or reports related to industry and academia.
Evaluation
Mid-term exam: 20%
Final exam: 20%
Research proposal presentation (individual): 30%
Daily (class participation, discussion and attendance) : 30%
Textbook & other References
Cooper, Business Research Methods 12e
企業研究方法(Cooper/Business Research Methods 12e)
譯者: 古永嘉,楊雪蘭
Teaching Aids & Teacher's Website

Office Hours
Thursday 5-7 PM
Sustainable Development Goals, SDGs(Link URL)
09.Industry, Innovation and Infrastructureinclude experience courses：N
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Update Date, year/month/day：2026/04/17 17:06:48 Printed Date, year/month/day：2026 / 5 / 30
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