NCHU Course Outline

Course Name	(中) 國際企業管理(6091)
	(Eng.) International Business Management
Offering Dept	Department of Business Administration
Course Type	Required			Credits	3	Teacher	CHIAO, YU-CHING
Department	Department of Business Administration / Graduate			Language	Chinese	Semester	2026-SPRING
Course Description	This is a capstone course which focuses on the strategic management of international business organizations in turbulent environments. Specifically, this course is build around the following issues. They are: (1) foundations of multinational management; (2) strategy content and formulation for multinational companies; (3) management processes in strategy implementation; (4) strategy implementation for multinational companies, and (5) the ethical context of multinational management in terms of the textbook. Otherwise, the nature of the strategy, cases, academic papers, and applying real cases in terms of strategic matrix will be discussed.
Prerequisites

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
•To enhance participants’ strategic thinking and analytical skills in conducting international strategy formulation and implementation in a multinational or global enterprise in an international context; •To expose participants to established and emerging term project and its direct business implications; •To develop a learning community through intense interactions among all learning-partner of the class; •To show broad applications of strategic thinking and analytical skills to other business topics and your future careers.	1.Critical Thinking 2.Global Awareness 3.Social Responsibilities 6.Independent Problem-Solving	25 30 20 25	Lecturing Discussion Visit topic Discussion / Production	Assignment Oral Presentation Attendance Written Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Course Introduction Group Formation / 9 persons for each group Classroom Rule Interpretation Week 2 Multinational Management in a Changing World/M8/時事新聞討論 Week 3 Culture and Multinational Management/G1 演講：How to Prepare Yourself into a Multinational Company 演講者：德商默克公司管理師 Week 4 The Institutional Context of Multinational Management/G2/M7 Case 1 差異化，闖出市場一片天的宇天 Week 5 Strategic Management in the Multinational Company: Content and Formulation/G3/M6 價值說【3家公司】 Week 6 Case 2 大地工程產業的海外市場進入選擇—盟鑫工業股份有限公司 效率說【3家公司】 Week 7 Multinational and Entry-Mode Strategies: Content and Formulation/G4/M5 資源說【3家公司】 Week 8 Case 3 雅詩波兒化妝品公司 結構說【3家公司】 Week 9 期中 (個人部份：請參考課綱附錄1說明) 準備國企電影心得報告 (分組部份：請參考課綱附錄2說明) Week 10 Case 4 晶電公司的國際合資事業管理 競局說【3家公司】 Week 11 Small Businesses in Strategy as Multinational Companies: Overcoming Barriers and Finding Opportunities/G5/M4 統治說【3家公司】 Week 12 Organizational Designs for Multinational Companies/G6/M3 互賴說【3家公司】 Week 13 企業參訪 Week 14 International Strategic Alliances: Management and Design/G7/M2 風險說【3家公司】 Week 15 International Human Resource Management/G8/M1 HRM in the Local Context: Knowing when and how to adapt 生態說【3家公司】 Week 16 演講主題：子公司在多國籍企業中如何增加自己的地位 個案：花王ー共創Kirei美好永續生活 個案講師：國立政治大學企管系蘇威傑教授 自主學習: 策略九說應用/實作與成果繳交 自主學習: 策略九說應用/實作與成果繳交 self-directed learning
Evaluation
上課出席基本分【全勤30】 20-30% 團體 個案書面報告 15% 課本內容報告 15% 個人 策略九說報告 25% 演講/企參心得（一頁書面）+1-3/次 5-10% 出席：遲到、早退 -0.5/次；無故缺席 -2/次 5% 電影心得報告 5-10%
Textbook & other References
★Cullen, John B. and Parboteeah, K. Praveen (盡量找最新年度出版), Strategic International Management, 7th ed., South-Western, Cengage Learning. ★Cullen, John B. and K. Praveen Parboteeah (盡量找最新年度出版), Multinational Management: A Strategic Approach, 7th, South-Western, Cengage Learning ★相關國際企業管理原文教科書有相關章節亦可 ★吳思華 (新版)，策略九說—策略思考的本質，台北：臉譜出版。 ★Reading assignments: Including cases and academic journal papers.
Teaching Aids & Teacher's Website
Provided in class
Office Hours
By appointment through Email: chiaoy@dragon.nchu.edu.tw
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day：None	Printed Date, year/month/day：2026 / 5 / 30
The second-hand book website：http://www.myub.com.tw/