| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
培養學生批判思考能力，全球視野及自主解決問題能力。
|
|
|
| Lecturing |
| Practicum |
| Discussion |
| Exercises |
| Visit |
| topic Discussion / Production |
|
| Internship |
| Study Outcome |
| Assignment |
| Oral Presentation |
| Written Presentation |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
2/26 策略行銷管理專題課程簡介 |
| Week 2 |
3/5 策略行銷管理專題-資料創新應用與行銷科學 |
| Week 3 |
3/12 中央政府開放資料應用 |
| Week 4 |
3/19 Open Data推動政策及現況 |
| Week 5 |
3/26 政策研究指標資料庫(PRIDE)專題 |
| Week 6 |
4/2 大數據分析應用 |
| Week 7 |
4/9 Open data 分析應用實作 |
| Week 8 |
4/16 資料創新應用(一) |
| Week 9 |
4/23 資料創新應用(二) |
| Week 10 |
4/30 台灣開放資料中心平台 |
| Week 11 |
5/7 期中報告 |
| Week 12 |
5/14 從開放資料到開放政府 |
| Week 13 |
5/21 數位經濟與智慧服務 |
| Week 14 |
5/28 資料探勘在資料庫行銷上的應用(一) |
| Week 15 |
6/4 資料探勘在資料庫行銷上的應用(二) |
| Week 16 |
6/11 期末成果發表 |
self-directed
learning |
01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.
02.Viewing multimedia materials related to industry and academia.
03.Preparing presentations or reports related to industry and academia.
04.Participation in visits or internships at industry, government, or academic institutions.
|
|
| Evaluation |
期中報告 40%
期末報告 40%
個案報告 20%
|
| Textbook & other References |
教科書：財團法人國家實驗研究院科技政策研究與資訊中心政策指標資料庫PRIDE
Harvard Business Review (哈佛商業管理評論)
|
| Teaching Aids & Teacher's Website |
| 自編教材 |
| Office Hours |
每週四 上午 9:00-12:00
|
| Sustainable Development Goals, SDGs(Link URL) |
| 08.Decent Work and Economic Growth 09.Industry, Innovation and Infrastructure 12.Responsible Consumption | include experience courses：N |
|