國立中興大學教學大綱

課程名稱	(中) 農業旅遊概論(2070)
	(Eng.) Introduction to Agritourism
開課單位	國農企學程
課程類別	必修			學分	3	授課教師	謝奇明
選課單位	國農企學程 / 學士班			授課使用語言	英文	英文/EMI	Y	開課學期	1141
課程簡述	This course introduces the concepts, definitions, and examples in the agricultural tourism sector and its business model. Emphases are on exploring the practical implications by visiting several agritourism farms in Central Taiwan, and assessing the sustainability of agritourism through integrative visiting and discussion. In additional to gaining the fundamental knowledge of agritourism sectors, students are expected to learn the principles and skills of “tour design and planning of agritourism”, and “interpretation with agritourism activities.” ※Benefit and extend to courses “Graduation Special Topics” and “Agroecotourism”
先修課程名稱								課程含自主學習	Y

課程與核心能力關聯配比(%)			課程目標之教學方法與評量方法
課程目標	核心能力	配比(%)	教學方法	評量方法
Students gain opportunities to understand agricultural tourism from the industrial perspective through fieldtrips; learn how to design and plan a rural tour; learn how to proposal an interpretative program, and delivery an effective interpretation; and learn the agribusiness model in the context of agritourism industry.	1.永續農業的基本知識與技能 Basic knowledge and skills in sustainable agriculture 2.農企業經營基本知識與技能 Basic knowledge and skills in agribusiness 3.對國際局勢的認知與理解及國際服務 Awareness of international situations and global service 4.使用英語文能力作溝通的工具語言 Using English as the means for communication 5.以服務為導向的企業精神 Service-orientated entrepreneurship	16 14 19 27 24	專題探討/製作 參訪 討論 講授	測驗 作業 口頭報告 出席狀況 書面報告
授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習)
週次 授課內容 第1週 Intro. Syllabus (Selection of class leader/representative) 第2週 Holiday (Mid-Autumn Festival) 第3週 Self-directed learning (學生自主學習) 第4週 Introduction of agritourism in Taiwan + Business Model 第5週 Field trip 1: WenShan Farm (To confirm) Or Demand and supply side of the agritourism: Case studies of leisure farms in Taiwan 第6週 Effects of the Agritourism to agriculture, agribusiness and tourism development (Sustainability game in flipped classroom) (To confirm) 第7週 Concepts of service quality (SQ), and service evaluation of agritourism Sustainable development (sustainability) of Agritourism 第8週 Agricultural product development with creative thinking 第9週 Mid-term paper: Group Assignment I (paper) due by Midnight on 11/9 第10週 Field trip 2: Magical Mushrooms Tribes (To confirm) 第11週 Tour design and planning of agritourism (I) (12:30-14:00) at 2nd Computer lab 第12週 Tour design and planning of agritourism (II) (12:30-14:00) at 2nd Computer lab 第13週 Planning of Interpretation with agritourism activities and tours (I) Interpretation workbook 第14週 Planning of Interpretation with agritourism activities and tours (II) Interpretation workbook 第15週 Planning of Interpretation with agritourism activities and tours (III) Interpretation workbook 第16週 Final presentation (Including Interpretation) Final project presentation or Self-directed learning (學生自主學習) Final project presentation or Self-directed learning (學生自主學習) 自主學習 內容
學習評量方式
In-class participation and engagement: 15% Group Assignment I (paper): 30% Group Assignment II (paper + presentation): 40% Self and peer evaluation: 15%
教科書＆參考書目(書名、作者、書局、代理商、說明)
Text book /key reading: 1.Hall, D. R., & Kirkpatrick, I. (Eds.). (2005). Rural tourism and sustainable business (Vol. 26). Channel view publications. (Electronic book) 2.Torres, R. M., & Momsen, J. H. (Eds.). (2011). Tourism and Agriculture: New Geographies of consumption, production and rural restructuring. Taylor & Francis. (Electronic book) 3.Sidali, K. L., Spiller, A., & Schulze, B. (Eds.). (2011). Food, Agri-culture and Tourism: Linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives. Springer Science & Business Media. (Electronic book) 4.George, E. W., Mair, H., & Reid, D. G. (2009). Rural tourism development: Localism and cultural change (Vol. 17). Channel View Publications. (Electronic book) Additional References (Or to be provided in class): Chen, C-L. (2012). Introduction of Leisure Farm. Taipei. Chuan Hwa Book Co.
課程教材（教師個人網址請列在本校內之網址）
課程輔導時間
Fri 1400-1700
聯合國全球永續發展目標(連結網址)
03.健康與福祉   09.工業、創新基礎建設   12.責任消費與生產   17.全球夥伴 提供體驗課程：N

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更新日期 西元年/月/日：無	列印日期 西元年/月/日：2025 / 7 / 04
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