NCHU Course Outline
Course Name (中) 研究方法(7923)
(Eng.) Research Methods
Offering Dept Executive Master Program in Intelligent Technology Management
Course Type Required Credits 3 Teacher LAI, JUNG-YU et al.
Department Executive Master Program in Intelligent Technology Management / (W)Graduate Language Chinese Semester 2026-SPRING
Course Description
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
課程將透過介紹研究方法整個流程的規劃設計、問題界定,進行資料蒐集、分析,呈現研究結果與報告,並訓練學生具有撰寫研究計畫之能力。
1.Competence in critical thinking
100
topic Discussion / Production
Exercises
Lecturing
Written Presentation
Attendance
Oral Presentation
Other
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 企業研究的介紹/個案討論 陳老師
Week 2 研究主題選擇 謝老師
Week 3 問題導向式研究問題的產生 巫老師
Week 4 不同類型研究探討 巫老師
Week 5 資料衡量與收集
統計假設與檢定(迴歸、實驗設計與應用) 賴老師
Week 6 AHP層級應用 賴老師
Week 7 問卷設計與KANO模式應用 賴老師
Week 8 期中報告 謝老師、陳老師、賴老師、巫老師
Week 9 文獻探討做法 謝老師
Week 10 研究方法判定 謝老師
Week 11 研究結論描述 謝老師
Week 12 研究類型/個案討論 陳老師
Week 13 運用科學思考來解決管理問題/演練 陳老師
Week 14 前人的智慧 巫老師
Week 15 研究設計與策略/個案討論 陳老師
Week 16 期末報告 謝老師、陳老師、賴老師、巫老師
self-directed
learning
   03.Preparing presentations or reports related to industry and academia.

Evaluation
期中研究計畫書審核25%
期末研究計畫書審核25%
自主學習週(第17、18週)
上課參與&討論50%
Textbook & other References
教科書
1. Kumar, R. (2018). 研究方法入門與實務 [Research Methodology: A Step-by-Step Guide for Beginners] (黃國光, Trans.; 5 ed.). 台北: 雙葉書廊, 2020. (SAGE Publications Ltd)
2. Groebner, D. F., Shannon, P. W. & Fry, P. C. (2018) Business Statistics: A Decision-Making Approach (10th Edition), Pearson Education Inc.
參考書:
1. 教師補充之資料與教材
Teaching Aids & Teacher's Website
i-Learning 3.0
Office Hours
週六1230-1300
Sustainable Development Goals, SDGs(Link URL)
04.Quality Educationinclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2026/02/12 13:47:15 Printed Date, year/month/day:2026 / 5 / 31
The second-hand book website:http://www.myub.com.tw/