| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
1. 瞭解廣告決策的基本觀念與流程
2. 培養分析與規劃廣告策略的能力 |
| 1.Independent Thinking |
| 2.Professional Knowledge with Applications |
| 7.Expression and Communication |
| 8.Cooperation and Coordination |
|
|
|
| Written Presentation |
| Attendance |
| Oral Presentation |
| Quiz |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
Course Introduction |
| Week 2 |
Introduction to Advertising Industry and History |
| Week 3 |
Objectives Setting |
| Week 4 |
Objectives Setting |
| Week 5 |
Budget Decisions |
| Week 6 |
Budget Decisions |
| Week 7 |
Media Planning and Strategy |
| Week 8 |
Midterm Exam |
| Week 9 |
Media Planning and Strategy |
| Week 10 |
Message Decisions |
| Week 11 |
Message Decisions |
| Week 12 |
Internet Media |
| Week 13 |
Broadcast Media |
| Week 14 |
Support Media |
| Week 15 |
Evaluation of Effectiveness |
| Week 16 |
Final Exam |
self-directed
learning |
01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.
02.Viewing multimedia materials related to industry and academia.
|
|
| Evaluation |
Midterm Exam 30%
Final Exam 30%
Team Presentation 30%
Class Participation 10% |
| Textbook & other References |
| 廣告學(2020，2版)，蕭富峰、張佩娟、卓峰志著，智勝文化。 |
| Teaching Aids & Teacher's Website |
| https://sites.google.com/email.nchu.edu.tw/hsiaolu |
| Office Hours |
| 週二 13:00-15:00 |
| Sustainable Development Goals, SDGs(Link URL) |
| 04.Quality Education | include experience courses：N |
|