國立中興大學教學大綱
課程名稱 (中) 營運管理(7606)
(Eng.) Operations Management
開課單位 EMBA
課程類別 選修 學分 3 授課教師 謝焸君
選課單位 EMBA / 碩專班 授課使用語言 中文 英文/EMI 開課學期 1141
課程簡述 本課程旨在為學生提供營運管理的知識,尤其涵蓋與產品和服務相關的營運。
先修課程名稱
課程與核心能力關聯配比(%) 課程目標之教學方法與評量方法
課程目標 核心能力 配比(%) 教學方法 評量方法
1. 了解營運管理的範圍。
2. 強調產品和服務設計的重要性。
3. 認識營運過程中所出現的管理問題。
講授
討論
口頭報告
出席狀況
書面報告
授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習)
週次 授課內容
第1週 1. 營運管理導論 Introduction to Operations Management(OM CH1) *
V. Operations management video (2:52)
https://www.youtube.com/watch?v=0DuU8ALqGuE
V. Emirates Catering - operation management example (6:45)
https://www.youtube.com/watch?v=M6vBo_uTGlY
第2週 Reading: Wegmans food markets (p.33) – Q
Case: Hazel (p.38) - Q
第3週 2.競爭力、策略與生產力Competitiveness, strategy, and productivity (OM CH2)
V. Future of Jobs (4:55)
https://www.youtube.com/watch?v=-MiHr16Xrsg
V. The Future of Productivity in a New World of Work (8:48)
https://www.youtube.com/watch?v=guJSlpLE5mM
V. The Balanced Scorecard - Harvard Business Review (2:40)
https://www.youtube.com/watch?v=biyGxEix5Zs
第4週 Case: Home-style cookies (p.67)-Q
Case: Your garden gloves (p.69)- Q
第5週 3. 產品與服務設計Product and service design (OM CH4)
V. Product Design at Dublin Institute of Technology (4:41)
https://www.youtube.com/watch?v=mMEs4Fdrjkc
V. 青島紅領西服(5:15)
V. 10 Worst Product Flops (3:11)
https://www.youtube.com/watch?v=F2lqRBAXxfc
V. Vehicles of the future (12:29)
第6週 Reading: VLASIC’S BIG PICKLE SLICES (p.143)-Q
Reading: Kraft food’s recipe for sustainability (p.148)
第7週 4. 產品與服務之策略性產能規劃Strategic capacity planning for products and services (OM CH5)
V. Outsourcing: Is it good or bad? (5:05)
https://www.youtube.com/watch?v=7qeehDLYa8g
V. Outsourcing Funny.mp4 (12:41)
https://www.youtube.com/watch?v=LrloJQhQ2yQ
第8週 Reading: My compliments to the chef, er, buyer (p.202)-Q
Case: Outsourcing of hospital services (p.221)-Q
第9週 5. 製程選擇與設施佈置Process selection and facility layout (OM CH6)
V. Porsche Cayenne and Porsche Panamera Assembly line (9:38)
https://www.youtube.com/watch?v=2uwSQTYglsk
V. A380 assembly (How to build an A-380 7 minutes) (7:14)
https://www.youtube.com/watch?v=mmDHJO3Iv30
第10週 Reading: A safe hospital room of the future (p.269)
Reading: BMW’s strategy: flexibility (p.280)
第11週 6. 地點規劃與分析Location planning and analysis (OM CH8)
V. 10 Best Countries to start a Business (12:26)
V. How To Choose A Location For A Store or Restaurant (8:43)
https://www.youtube.com/watch?v=T1dg_KAy3tI
第12週 Reading: COFFEE? (p.355)-Q
Case: Hello Walmart (p.377)-Q
第13週 7. 品質管理重要嗎?Management of quality (OM CH9)
V. Service Quality Management Scenarios (8:05)
https://www.youtube.com/watch?v=RlQw7FOe1is
V. 戰車品質管制(3:59)
第14週 Case: Chick-n-gravy dinner line (p.414)-Q
Case: Tip top markets (p.415)
第15週 8. JIT和精益運營JIT and lean operations (OM CH14) *
V. 25 JIT at McDonald’s - LEANDESIGN.HU.avi (7:32)
https://www.youtube.com/watch?v=FpwwcpubUIw
V. Toyota Production System - 5S Just, Just in Time, Kaisen (7:48)
https://www.youtube.com/watch?v=kce2L23yLcw
第16週 Reading: GEMBA WALKS (p.635)-Q (FINAL PRESENTATION)
Operations tour: Boeing (p.644)
9. 供應鏈管理Supply chain management (OM CH15) / Self Directed Learning
V. DHL International Supply Chain (9:00)
https://www.youtube.com/watch?v=DvEh04LNJ_I
Independent study I
V. THE future Supply Chain (2:59)
https://www.youtube.com/watch?v=US5lO1HfmEo

Reading: Walmart focuses on its supply chain (p.660)-Q / Self Directed Learning
Case: Mastertag (p.689)-Q
Independent study II
自主學習
內容
   02.閱覽產業及學術相關多媒體資料
   03.製作專題報告
   04.產官學機構參訪與實務體驗

學習評量方式
Grading Policy:
(1) Class participation: 30%
(2) Group discussion: 30%
(3) Term presentation (Group): 40% - details to be delivered midterm
教科書&參考書目(書名、作者、書局、代理商、說明)
Text Book:
1. Operations Management by William J. Stevenson (14th Edition).
Publisher: McGraw- Hill (ISBN 9781260575712)
Text Book Ordering info: 華泰0919388237 (Attn: 張維峻)
課程教材(教師個人網址請列在本校內之網址)
http://web.nchu.edu.tw/pweb/index2.php?pid=539&menu=2#
課程輔導時間
Friday 4-5 pm

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