NCHU Course Outline
Course Name (中) 新興科技運用與實務(7653)
(Eng.) Emerging Technology Application and Practice
Offering Dept Executive Master Program in Business Administration
Course Type Elective Credits 3 Teacher 張樹之
Department Executive Master Program in Business Administration / (W)Graduate Language Chinese Semester 2026-SPRING
Course Description 本課程旨在為EMBA研究生提供一個有趣、生動、仿真的方式來輕鬆地、低負荷地學習新興科技管理這一學科的跨領域背景與知識，其重點是以AI(人工智慧)為例來探究新興科技在數位經濟中的商務應用與挑戰，並將AI工具(如: ChatGPT、GPT、Google Bard、或Bing AI等)與線上股票投資遊戲加以結合，讓學生實際體驗新興科技運用管理與其應用價值。 本課程涵蓋AI、投資學、資通科技、科技管理等領域的新興知識和經驗，並從科技和商管角度介紹、運用及模擬實作來探究與體驗ChatGPT以及股票投資(交易)。 本課程除了介紹股票投資之外，並將AI工具應用於台股交易，再加入台灣股票即時交易模擬(Real Time Taiwan Stock Trading Simulation)遊戲的有趣主題下，學生可以透過較輕鬆的學習環境來了解AI工具(如: ChatGPT)背後的技術、運用管理方式、及其應用價值。
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
本課程旨在通過涵蓋選定的新興科技管理主題(如: AI人工智慧管理)、商務應用領域(如: 台股交易)、及模擬股票投資遊戲(如: 股市投資)來幫助EMBA研究生學習新興科技應用和管理的基本概念。學生低負荷地學習、理解、體驗、並完成規劃的課程內容之後，將能了解以AI為例的新興科技技術、運用、管理與其應用價值。
Exercises
topic Discussion / Production
Discussion
Lecturing
Internship
Attendance
Other
Written Presentation
Oral Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 *** 2/27調整放假，第1週上課時，先於iLearning平台觀看教學影片，並於第2週課堂上討論擇期補課。 ***
1. 新興科技的介紹：相關主題說明，和未來趨勢發展，如：人工智慧、大數據、金融科技等
2. 新興科技：(1)金融科技(FinTech)、(2)大數據(Big Data)、(3)人工智慧(AI)、(4)股票投資、交易(Stock Investing & Trading)
Week 2 1. AI: Fundamental of Artificial Intelligence
2. 投資學: 第1章-投資環境 (Investing - Chapter 1: The Investment Environment)
Week 3 1. AI: Introduction to GPT, ChatGPT, Google Bard, Bing AI, and more
2. 投資學: 第2章-市場與交易 (Investing - Chapter 2: Financial Market and Transactions)
Week 4 1. AI: (1) ChatGPT 3.5 and ChatGPT 4; (2) ChatGPT Tutorial; (3) Learn from Geek
2. 投資學: 第3章-投資資訊和證券交易 (Investing - Chapter 3: Investment Information and Securities Transactions)
Week 5 1. AI: The use of ChatGPT 3.5 and ChatGPT 4; How to use ChatGPT? Setting up ChatGPT account, and more
2. 投資學: 第4章-報酬與風險 (Investing - Chapter 4: Return and Risk)
Week 6 April 3 (4/3): Children’s Day (No classes today, which will be rescheduled for make-up class sessions.)
4/3 兒童節 (當日放假，將另擇期補課)
Week 7 1. AI: The use of Microsoft Bing with ChatGPT 4 or Google Chrome with Genimi for free
2. 投資學: 第5章-投資組合管理 (Investing - Chapter 5: Portfolio Management)
Week 8 1. AI: The use of ChatGPT or Genimi for stock investing
2. 投資學: 第6章-普通(一般)股票 (Investing - Chapter 6: Common Stock)
Week 9 1. AI: Analyzing stocks by using ChatGPT
2. 投資學: 第7章-分析普通股 (Investing: - Chapter 7: Analyzing Common Stocks)
Week 10 May 1 (5/1): Workers’ day ((No classes today, which will be rescheduled for make-up class sessions.)y)
5/1 勞動節 (當日放假，將另擇期補課)
Week 11 1. AI: The use of ChatGPT or Genimi for stock selection and valuation
2. 投資學: 第8章-股票評價/估值 (Investing - Chapter 8: Stock Valuation)
Week 12 1. AI: The use of ChatGPT or Genimi for technical analysis
2. 投資學: 第9章-市場效率和行為金融學 (Investing- Chapter 9: Market Efficiency and Behavioral Finance)
Week 13 1. AI: Developing the better methods/procedures to use ChatGPT for stock trading (1)
2. 投資學: 第S1章-技術分析1 (Investing - Chapter S1: Technical Analysis - Moving Average, K-Line, Trend Line, Pattern Analysis, The Dow Theory and The Elliott Wave Theory)
Week 14 1. AI: Developing better methods/procedures to use ChatGPT for stock trading (2)
2. 投資學: 第S2章-技術分析2 (Investing - Chapter S2 (Technical Analysis - Stock Ratios and Indicators, Volume Analysis, Price-Volume Relationship in Stock Analysis Trading Rules, Empirical Study, and more)
Week 15 1. AI: Advancing my AI (ChatGPT, Genimi, etc.) based methods/procedures for stock investment
2. 投資學與AI: 利用人工智慧進行股票投資 (Investing with AI: Using AI for Stock Investment)
Week 16 期末回顧及AI工具的最新更新(如：ChatGPT 5、Gemini 3 等)
Final Review and Recent Updates to AI Tools (ChatGPT 5, Gemini 3, and more)
self-directed
learning		    02.Viewing multimedia materials related to industry and academia.
1. 自主學習課程 - 教學影片《股市投資_第10章: 固定收益證券》(Self-Directed Learning: Investing - Chapter 10 ”Fixed Income Securities”)
2. 自主學習課程 - 華爾街電影《大賣空》(Self-Directed Learning: Wall Street Movie: The Big Short)
Evaluation
1.課堂參與 10%
2.課堂討論和口頭報告 40%
3.書面報告(論文)或台股交易成果　50%
Textbook & other References
教科書:
由於新興科技和國際市場的快速發展與變動，本新興科技課程沒有教科書。取而代之地，全班將通過分配的閱讀材料、講授主題內容、電子書教材、和議題討論相結合來構建自己的教科書。

參考書:
1.Smart, S.B., and Zutter, C.J. (2020), Fundamentals of Investing 14/e (Global Edition), ISBN: 9781292316970, Pearson.(總代理: 雙葉書廊). http://www.yehyeh.com.tw/bookeng.aspx?mode=dbview&sysid=00107412
2.徐俊明著，『投資學：基礎與應用(4版)』， 新陸書局出版，2019，ISBN：9789869745239。
3.Wu, T., He, S., Liu, J., Sun, S., Liu, K., Han, Q. L., & Tang, Y. (2023). A brief overview of ChatGPT: The history, status quo and potential future development. IEEE/CAA Journal of Automatica Sinica, 10(5), 1122-1136.
4.Ozdemir, S. (2023). Quick Start Guide to Large Language Models: Strategies and Best Practices for Using ChatGPT and Other LLMs. Addison-Wesley Professional.
5.Baidoo-Anu, D., & Ansah, L. O. (2023). Education in the era of generative artificial intelligence (AI): Understanding the potential benefits of ChatGPT in promoting teaching and learning. Journal of AI, 7(1), 52-62.
6.Various online resources about ChatGPT 3.5 and ChatGPT 4, such as the learning guides available at https://www.geeksforgeeks.org/what-is-chatgpt/
7.根據課程中選擇的各種主題，我們將持續填寫和補足相關的參考書目。
Teaching Aids & Teacher's Website
NCHU iLearning 教學平台
Office Hours
週五 17:10 to 18:00，或經由事先預約。
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Update Date, year/month/day：2026/02/22 18:02:42 Printed Date, year/month/day：2026 / 5 / 31
The second-hand book website：http://www.myub.com.tw/