國立中興大學教學大綱

課程名稱	(中) 技術與創新策略(6103)
	(Eng.) Technology and Innovation Strategy
開課單位	企管系
課程類別	選修	學分	3	授課教師	萬國芬
選課單位	企管系 / 碩士班	授課使用語言	英文	開課學期	1151
課程簡述	Innovation has been central to firms’ long-term success and competitiveness. However, the inherent uncertainty and complexity of innovation suggests that strategies of innovation would require an integrated understanding and approach from technologies, markets, and organization
先修課程名稱

課程與核心能力關聯配比(%)

課程目標之教學方法與評量方法

課程目標

核心能力

配比(%)

教學方法

評量方法

The objective of this course is to understand the theoretical concepts and tools of technological innovation and strategies, and learn to apply them to related issues in business organizations and industries.

1.批判思考

2.全球視野

4.創新

6.自主解決問題

討論

講授

專題探討/製作

參訪

習作

書面報告

出席狀況

口頭報告

作業

作品

測驗

授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習)

週次	授課內容
第1週	Introduction
第2週	Lecture 1: Typologies of Innovation & Disruptive Dynamics
第3週	Lecture 2: Design Thinking & Sources of Innovation
第4週	AI Workshop 1: Multimodal AI for Innovation Prototyping
第5週	AI Workshop follow-up sessions: prototype presentation and peer review
第6週	AI Workshop 2: AI-Assisted Testing for Evidence-Driven Prototype Refinement
第7週	Lecture 3: Innovation Diffusion, S curves & Tech Trajectories
第8週	Mid-term quiz (multiple choice questions+ 1 essay question) and discussion
第9週	Guest lecture: Market Research in the Age of AI: Foundations, Insights, and Critical Judgment
第10週	Lecture 4: Innovating Beyond the Firm: Open Innovation, Networks, and Ecosystems
第11週	Lecture 5: Profiting from Innovation: Business Models, Commercialization, and Value Capture
第12週	Team AI Workshop project presentation and final pitch
第13週	Individual analysis report presentation and peer critique – I
第14週	Individual analysis report presentation and peer critique – II
第15週	Final quiz (multiple choice questions+ 2 essay question) and discussion
第16週	TSMC innovation museum VISIT (TBD)
自主學習內容	02.閱覽產業及學術相關多媒體資料 03.製作專題報告

學習評量方式

20%: Individual analysis report and presentation
20%: Team work deliverables on class/workshop activities and assignments
30%: Mid-term and final exams
20%: Class discussion and participation
10%: Attendance

教科書＆參考書目(書名、作者、書局、代理商、說明)

Managing Innovation: Integrating Technological, Market and Organizational Change, 7th Edition. Wiley
Tidd and Bessant 2021

課程教材（教師個人網址請列在本校內之網址）

課程輔導時間

Tuesday 5-7 pm (by appointment)

請尊重智慧財產權及性別平等意識，不得非法影印他人著作及受保護的電子檔案。
更新日期西元年/月/日：2026/08/26 13:12:21	列印日期西元年/月/日：2026 / 9 / 18
MyTB教科書訂購平台：http://www.mytb.com.tw/