NCHU Course Outline
Course Name (中) 國際企業與策略管理(二)(8066)
(Eng.) International Business and Strategic Management(II)
Offering Dept Department of Business Administration
Course Type Elective Credits 3 Teacher LIN, KU-HO
Department Department of Business Administration / Ph.D Language Chinese Semester 2026-SPRING
Course Description 對於企業在實務上該如何應用的方式,本課程主要是透過同學於上課是前預習,每週指定同學報告分享各國之間所研究的文章方式,藉由同學之間與老師的討論互動,同時達到實務應用的學習功效。
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
使同學們能夠了解各國企業傳統之理論基礎與實務上的應用
1.Scientific Methods
2.Identifying Problems
3.Developing Hypothesis and Empirical Analysis
4.Exploring Theories
5. Innovating Knowledge
10
20
10
30
30
Lecturing
Other
Discussion
topic Discussion / Production
Other
Oral Presentation
Attendance
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 1. The foreign investment decision process
2. International investment and international trade in the product cycle
3. The internationalization of the firm: four Swedish cases
4. the internationalization process of the firm: a model of knowledge development and increasing foreign market commitments
5. A theory of international operations
6. Trade, location of economic activity and the multinational enterprise: a search for an eclectic approach
7. Internationalization: evolution of a concept
8. Foreign direct investment by small and medium-size enterprises: the theoretical ground
9. Network relationships and the internationalization process of small software firms
10. The expansion of foreign direct investments: discrete rational location choices or a cultural learning process?
11. The internationalization of service firms: a comparison with the manufacturing sector
12. The process of internationalization in the operating firm
13. Modes of foreign entry: a transaction cost analysis and propositions
14. Differences among exporting firms based on their degree of internationalization
15. Outward foreign licensing by Australian companies
16. Joint ventures and global strategies
17. Inter-firm diversity, organizational learning, and longevity in global strategic alliances
18. Options thinking and platform investments: investing in opportunity
19. Organizing for worldwide effectiveness: the transnational solution
20. New structures in MNCs based in small countries: A network approach
21. Strategic evolution within Japanese manufacturing plants in Europe: UK evidence
22. Psychic distance and buyer-seller interaction
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Week 15
Week 16
self-directed
learning

Evaluation
出席率、課堂報告與上課表現
Textbook & other References
The Internationalization of the Firm
Peter J Buckley & Pervez N Ghauri
Teaching Aids & Teacher's Website
Office Hours
By appointment
Sustainable Development Goals, SDGs(Link URL)
 include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2026 / 5 / 26
The second-hand book website:http://www.myub.com.tw/