國立中興大學教學大綱
課程名稱 (中) 國際企業管理(3051)
(Eng.) International Business Management
開課單位 企管系
課程類別 選修 學分 3 授課教師 喬友慶
選課單位 企管系 / 學士班 授課使用語言 中文 英文/EMI 開課學期 1141
課程簡述 This is a capstone course which focuses on the strategic management of international business organizations in turbulent environments. Specifically, this course is build around the following issues. They are: (1) Foundations of multinational management; (2) strategy content and formulation for multinational companies; (3) management processes in strategy implementation; (4) strategy implementation for multinational companies, and (5) the ethical context of multinational management in terms of the textbook. Otherwise, the nature of the strategy, five cases and eleven academic papers will be discussed.
先修課程名稱
課程含自主學習 Y
課程與核心能力關聯配比(%) 課程目標之教學方法與評量方法
課程目標 核心能力 配比(%) 教學方法 評量方法
To enhance participants’ strategic thinking and analytical skills in conducting international strategy formulation and implementation in a multinational or global enterprise in an international context;
To expose participants to established and emerging term project and its direct business implications;
To develop a learning community through intense interactions among all learning-partner of the class;
To show broad applications of strategic thinking and analytical skills to other business topics and your future careers.
1.獨立分析
2.專業知識與應用
4.英語
5.全球意識
6.企業倫理
7.表達溝通
8.協調整合
10
30
10
20
10
10
10
專題探討/製作
講授
討論
習作
作業
口頭報告
出席狀況
書面報告
授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習)
週次 授課內容
第1週 PART Ⅰ： Introduction to International Business

Week 1 Course Introduction
Group Formation
Classroom Rule Interpretation
第2週 Week 2
Ch1 Competing in the Global Marketplace
第3週 Week 3
Ch2 Strategy and the MNC
Case 1 Intel 在拉丁美洲設廠的決策
第4週 PART Ⅱ： The Global Context of Multinational Competitive Strategy
Week 4
Ch3/4 Global and Regional Economic Integration: An Evolving Competitive Landscape
Global Trade and Foreign Direct Investment
第5週 Week 5
Case 2 差異化，闖出市場一片天的宇天
第6週 PART Ⅲ： The Institutional and Cultural Context of Multinational Competitive Strategy
Week 6
Ch7 Culture and International Business
第7週 Week 7
Case 3 大地工程產業的海外市場進入選擇—盟鑫工業股份有限公司
第8週 Week 8
Ch8 The Strategic Implications of Economic, Legal, and Religious Institutions for International Business
第9週 Week 9 Midterm
第10週 PART Ⅳ： Strategy Implementation for Multinational Companies: Human Resource Management
Week 10
Ch9 Entry Strategies for MNCs
第11週 Week 11
Ch10 International Marketing and Supply-chain Management for MNCs
第12週 Week 12
Case 4 晶電公司的國際合資事業管理
第13週 Week 13
Ch13 Organizational Structures for MNCs
第14週 Week 14
Ch14 International Human Resource Management

PART V： Ethical Management in the International Context
第15週 Week 15
Ch16 Managing Ethical and Social Responsibility in an MNC
第16週 Week 16
Case 5 雅詩波兒化妝品公司 Week 17 學期課程回顧 Week 18 Final
自主學習
內容
學習評量方式
Individual class participation and discussion: 20%
Case writing: 30%
Midterm: 20%
Final: 30%
教科書＆參考書目(書名、作者、書局、代理商、說明)
Cullen, John B. and K. Praveen Parboteeah (2008), Multinational Management: A Strategic Approach, 4th ed., Ohio: South-Western.
吳思華 (新版)，策略九說—策略思考的本質，台北：臉譜出版。
Case study materials



課程教材（教師個人網址請列在本校內之網址）
http://www.hbrtaiwan.com/article_content_AR0000832.html
課程輔導時間
By appointment with email
聯合國全球永續發展目標(連結網址)
05.性別平等   16.和平與正義制度   17.全球夥伴提供體驗課程：N
請尊重智慧財產權及性別平等意識，不得非法影印他人著作。
更新日期 西元年/月/日：無 列印日期 西元年/月/日：2025 / 7 / 03
MyTB教科書訂購平台：http://www.mytb.com.tw/