| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
行銷通路的專業與策略分析能力
|
|
|
| Lecturing |
| topic Discussion / Production |
| Exercises |
|
| Attendance |
| Assignment |
| Oral Presentation |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
課程簡介 |
| Week 2 |
通路品牌價值與通路結構 (channel structure) |
| Week 3 |
通路關係與權力 (Channel relationship and channel power)、通路衝突 (Channel conflict)
|
| Week 4 |
多通路與全通路 (multi- and omni- channel) |
| Week 5 |
通路成員選擇 (channel member selection)
|
| Week 6 |
通路搭便車行為 (free-riding behavior)、灰色市場(水平輸入) (grey market)
|
| Week 7 |
通路品牌 (channel branding)與通路促銷 (push-pull promotion)與論文報告
|
| Week 8 |
通路與物流 (channel and logistics)與論文報告 |
| Week 9 |
服務業通路 (service channel)與共享經濟通路結構 (decentralized sharing economy) 與論文報告
|
| Week 10 |
通路品牌 (channel branding)與論文報告 |
| Week 11 |
演講
|
| Week 12 |
通路與物流 (channel and logistics) |
| Week 13 |
服務業通路 (service channel)、共享經濟通路結構 (decentralized sharing economy)
|
| Week 14 |
個案報告
|
| Week 15 |
個案報告
|
| Week 16 |
個案報告 |
self-directed
learning |
02.Viewing multimedia materials related to industry and academia.
03.Preparing presentations or reports related to industry and academia.
|
|
| Evaluation |
論文研讀報告 (30%)
專題個案口頭與書面報告 (50%)
課堂參與 (20%) |
| Textbook & other References |
Bert Rosenbloom, Marketing channels, 7th edition, South Westerns. ISBN: 978-0-324-18693-2
自編教材(請自ilearning 下載)
輔助英文論文文獻(編號A-H)，計16篇(請自ilearning 下載) |
| Teaching Aids & Teacher's Website |
自編教材
|
| Office Hours |
週二下午12:00~13:00
|
| Sustainable Development Goals, SDGs(Link URL) |
| include experience courses：N |
|