| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| 本課程目標在於介紹服務業行銷的相關議題，並配合服務業個案分析討論，讓同學熟悉服務業行銷管理的運作模式。 |
| 2.Professional Knowledge |
| 7.Business Ethics |
| 8.Expression and Communication |
| 9.Cooperation and Coordination |
|
|
| topic Discussion / Production |
| Exercises |
| Discussion |
| Lecturing |
|
| Written Presentation |
| Attendance |
| Oral Presentation |
| Assignment |
| Study Outcome |
| Quiz |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
服務業行銷的新視野
|
| Week 2 |
服務接觸中的消費者行為 |
| Week 3 |
服務的組成元素 |
| Week 4 |
服務的實體與電子通路 |
| Week 5 |
訂價與收益管理 |
| Week 6 |
設計服務溝通組合 |
| Week 7 |
服務的定位策略 |
| Week 8 |
服務業個案研討與報告 |
| Week 9 |
服務流程的設計與管理 |
| Week 10 |
期中考 |
| Week 11 |
平衡需求與供給規劃 |
| Week 12 |
規劃服務環境 |
| Week 13 |
管理人員成為服務優勢 |
| Week 14 |
顧客關係管理與忠誠度之建立 |
| Week 15 |
達成服務補救與獲得顧客回饋 |
| Week 16 |
改善服務品質與服務領導
服務業個案研討與報告
期末考 |
self-directed
learning |
|
|
| Evaluation |
平時成績（課堂參與、作業、案例報告）40%
期中考 30%、期末考 30%
|
| Textbook & other References |
| (暫定) Services Marketing, concept,strategies, & cases. third edition. Hoffman & Bateson. 2006. Thomson,OH,USA |
| Teaching Aids & Teacher's Website |
|
| Office Hours |
課後一小時
|
| Sustainable Development Goals, SDGs(Link URL) |
| | include experience courses：N |
|