| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| 掌握服務管理與行銷的理論與實務應用 |
|
|
| topic Discussion / Production |
| Discussion |
| Lecturing |
|
| Attendance |
| Oral Presentation |
| Assignment |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
服務業概述 |
| Week 2 |
服務業類型與文化
|
| Week 3 |
服務業消費者購買過程與行為 |
| Week 4 |
服務品質管理 |
| Week 5 |
顧客關係管理 |
| Week 6 |
服務行銷管理 |
| Week 7 |
服務人員管理 |
| Week 8 |
服務流程管理 |
| Week 9 |
服務業OKR |
| Week 10 |
分組報告（一） |
| Week 11 |
分組報告（二） |
| Week 12 |
服務定價與溝通 |
| Week 13 |
案例說明（一） |
| Week 14 |
案例說明（二） |
| Week 15 |
服務業通路管理 |
| Week 16 |
服務業科技與應用
期末報告（一）
期末報告（二） |
self-directed
learning |
|
|
| Evaluation |
出席( 20 %)
課堂互動/分組討論/作業 ( 30 %)
報告( 50 %) |
| Textbook & other References |
| 服務業行銷與管理：品質提升與價值創造/作者:曾光華/出版社:前程文化／景芸文化 |
| Teaching Aids & Teacher's Website |
|
| Office Hours |
5678
|
| Sustainable Development Goals, SDGs(Link URL) |
| 08.Decent Work and Economic Growth 17.Partnerships for the Goals | include experience courses：N |
|