| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
1.理解電子商務發展歷史與趨勢。
2.學會運用網路行銷工具與分析方法。
3.培養制定電子商務策略的能力。 |
| 1.Professional Knowledge and Practical Application |
| 2.Independent Problem-Solving |
| 3.Creative Thinking |
| 4.Leadership、communication and teamwork |
| 5.Social Responsibilities and Global Vision |
|
|
| topic Discussion / Production |
| Networking / Distance Education |
| Lecturing |
|
| Written Presentation |
| Attendance |
| Oral Presentation |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
電子商務導論 |
| Week 2 |
網路行銷基礎 |
| Week 3 |
數位平台概覽 |
| Week 4 |
消費者行為分析 |
| Week 5 |
電子商務策略規 |
| Week 6 |
社群媒體行銷 |
| Week 7 |
搜尋引擎優化 |
| Week 8 |
內容行銷實務 |
| Week 9 |
數據分析工具 |
| Week 10 |
電子支付系統 |
| Week 11 |
跨境電商模式 |
| Week 12 |
品牌數位策略 |
| Week 13 |
行動商務應用 |
| Week 14 |
行動商務應用 |
| Week 15 |
案例研究討論 |
| Week 16 |
專題報告與總結 |
self-directed
learning |
01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.
02.Viewing multimedia materials related to industry and academia.
03.Preparing presentations or reports related to industry and academia.
使用AI賦能課程學習內容 |
|
| Evaluation |
| 書面與口頭報告各占50% |
| Textbook & other References |
1.課程目標與預期學習成果：每週開頭明確列出本週目標，連結整體課程架構，幫助學生掌握重點。
2.關鍵概念與實例說明：濃縮核心理論、圖表及產業案例（如社群行銷工具），控制在5-8張投影片內。
3.作業指引與討論題：結尾提供延伸閱讀、實作任務及小組討論點，強化應用與評量。 |
| Teaching Aids & Teacher's Website |
| 每周授課ppt均於上課前,公布於授課學生line群組 |
| Office Hours |
| 每週上課前後半小時 |
| Sustainable Development Goals, SDGs(Link URL) |
| 03.Good Health and Well-Being 04.Quality Education 10.Reduced Inequalities | include experience courses：N |
|