國立中興大學教學大綱

課程名稱	(中) 農企業經營管理(2122)
	(Eng.) Agribusiness Management
開課單位	國農企學程
課程類別	必修	學分	3	授課教師	楊上禾
選課單位	國農企學程 / 學士班	授課使用語言	英文	開課學期	1142
課程簡述	Agribusiness Management focuses on strategic management decision-making tools and problem-solving techniques required by agribusiness managers. The learning environment will be enhanced by case studies, other analyses, and out-of-class assignments that use examples from the food and fiber value chain. A group project will provide students with an opportunity for a first-hand experience doing economic, marketing, financial, and strategic analysis of an actual agribusiness situation. Students should have completed Principles of Economics I and II as course prerequisites. If you are sophomore student and didn't meet the requirements, you may drop the class. If you have any question to add this course, please send me an e-mail: bruce.yang@nchu.edu.tw This semester is unique, since Professor Yang received a grant that he will bring 10-12 Taiwanese students to visit Michigan State University for learning Agricultural Extension system in the U.S. from April 25 to May 2. The seats are limited; if you are interested, please fill out the application link at below. (This opportunity is not related to this course, but it will be an extra learning for students. Further, flight tickets, hotel, and transportation from the airport to MSU are covered. Please fill out your application at below link by March 6: https://forms.gle/bRXUDNZkdoS3cwGY6
先修課程名稱	經濟學原理(一),經濟學原理(二)

課程與核心能力關聯配比(%)

課程目標之教學方法與評量方法

課程目標

核心能力

配比(%)

教學方法

評量方法

The overall goal of this course is to help prepare you for a transition to a management or marketing career emphasizing decision making, communication, leadership, and teamwork. Toward that end, the objectives of this course are to:

A. integrate and apply your knowledge of economics, agricultural economics, management, marketing, finance/accounting and decision analysis.
B. teach you to formulate, analyze, select, implement and justify a particular management strategy.
C. increase your knowledge of the depth and complexity of the global food and fiber system.
D. enhance your business communication skills (written and oral).

2.農企業經營基本知識與技能 Basic knowledge and skills in agribusiness

4.使用英語文能力作溝通的工具語言 Using English as the means for communication

5.以服務為導向的企業精神 Service-orientated entrepreneurship

參訪

討論

習作

專題探討/製作

講授

作業

口頭報告

書面報告

授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習)

週次	授課內容
第1週	2/27 National Holiday Course Introduction will be provided in week 2.
第2週	3/6 How to analyze a case study; First unit: Applying Microeconomics to the Firm ＜B＞＜font color=”red”＞Prof. Yang is hosting a Japanese group, so this week will provide a recorded lecture in the iLearning system. ＜/font＞＜/B＞
第3週	3/13 Economics of Scope ＜B＞＜font color=”red”＞1st Discussion about the Agribusiness Project. ＜/font＞＜/B＞
第4週	3/20 Horizontal and Vertical Integration ＜B＞＜font color=”red”＞2nd Discussion about the Agribusiness Project. ＜/font＞＜/B＞
第5週	3/27 Competitors and Competition ＜B＞Introduction of Egg Industry in Taiwan＜/B＞
第6週	4/3 National Holiday (Self-Directed Learning in preparing Case Study Discussion)
第7週	4/10 ＜B＞＜font color=”red”＞Nest Fresh Eggs Case Study＜/font＞＜/B＞＜B＞Students should not skip the Discussion day＜/B＞
第8週	4/17 Second unit: Financial Decision Making ＜B＞＜font color=”red”＞3rd Discussion about the Agribusiness Project. ＜/font＞＜/B＞
第9週	4/24 Mid-term Presentation
第10週	5/1 National Holiday (Self-Directed Learning in preparing Case Study Discussion)
第11週	5/8 ＜B＞＜font color=”red”＞Deans Foods Case Study＜/font＞＜/B＞＜B＞Students should not skip the Discussion day＜/B＞
第12週	5/15 Third unit: Industry Analysis
第13週	5/22 Fourth unit: Value Chains and Competition
第14週	5/29 ＜B＞Community Supported Agriculture＜/B＞＜B＞The Fruit Industry in Thailand and Viet Nam＜/B＞
第15週	6/5 Fifth unit: Building and Sustaining Competitive Advantage
第16週	6/12 Final week (Oral Reports)
自主學習內容	03.製作專題報告 06.本校其它校區/分部(含實驗林場或試驗場)戶外教學參訪課程活動

學習評量方式

Pre-Memos 20%
Discussion 20%
Proposal Presentation 15%
Oral reports 15%
Written reports 10%
Attendance 20%

教科書＆參考書目(書名、作者、書局、代理商、說明)

- Kay, R.D., W.M. Edwards, and P.A. Duffy. 2016. Farm Management. McGraw-Hill Education, New York.
- Besanko, D., D. Dranove, M. Shanley and S. Schaefer. Economics of Strategy. 5th Edition. New York, NY: John Wiley and Sons, Inc., 2010.
Students need to purchase and prepare Harvard Business School Cases as following:
- Nest Fresh Eggs (A), Number 9-806-056, Revised October 2006
- Dean Foods: The Next Chapter, Number 9-901-007, November 2000

課程教材（教師個人網址請列在本校內之網址）

iLearning

課程輔導時間

By appointment.

聯合國全球永續發展目標(連結網址)

09.工業、創新基礎建設 11.永續城市

提供體驗課程：N

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更新日期西元年/月/日：2026/02/05 11:56:02	列印日期西元年/月/日：2026 / 3 / 15
MyTB教科書訂購平台：http://www.mytb.com.tw/