NCHU Course Outline
Course Name (中) 經濟學(一)(1972)
(Eng.) Economics (I)
Offering Dept College of Management
Course Type Required Credits 3 Teacher CHANG,CHIA-LIN
Department Department of Marketing / Undergraduate Language Chinese Semester 2026-FALL
Course Description (Eng.) Economics (I) is a foundation course for the understanding of economics and how rational people make choices. The content of this semester mainly analyzes what factors affect consumers, producers, and governments when making choices.

(中文)經濟學探討理性的人如何做選擇,本學期內容主要分析消費者、生產者與政府在做選擇時,會受到什麼因素影響。
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
The objective of this course is to deliver the course material over the eighteen-week teaching period to allow students to understand and apply the theories adequately enough to meet the learning outcomes as indicated.

讓學生瞭解經濟學的分析方法以及其應用
1.Indenpendent Analysis
2.Professional Knowledge
6.Global Awareness
7.Business Ethics
8.Expression and Communication
20
40
20
10
10
Lecturing
Exercises
Attendance
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 §1 Introduction
Week 2 §2 Economic Problem
Week 3 §2 Economic Problem
Week 4 §3 Demand & Supple
Week 5 §4 Elasticity
Week 6 §5 Efficiency ad Equity
Week 7 First middle exams 10/20 (§1-5)
Week 8 §6 Government Action in Markets
Week 9 §8 Utility and Demand
Week 10 §9 Possibiliies, Preference and Choice
Week 11 Second middle exams (10 November) (§6,8,9)
Week 12 §11 Output and Costs
Week 13 §12 Perfect Competition
Week 14 §13 Monopoly
Week 15 §14 Monpolistic Competition
Week 16 Final exam (22 December) (§11-14)

self-directed
learning
   02.Viewing multimedia materials related to industry and academia.
   05.Participation in various workshops organized by different departments of NCHU.

Evaluation
The three exams account for 96% of the total score.
TA class attendance accounts for 4% of the total score.

Class attendance and performance are included as a reference.
Textbook & other References
Economics, Michael Parkin, 14th edition, 2022. Yeg Yeh Book Gallery
ISBN 978-1-292-43363-9
You can order the book at the Caves Bookstore in NCHU
Teaching Aids & Teacher's Website
i-learning



Office Hours
To be announced after school starts



Please respect the intellectual property rights and use the materials and protected electronic files legally. Please respect gender equality.
Update Date, year/month/day:2026/09/06 12:46:59 Printed Date, year/month/day:2026 / 9 / 23
The second-hand book website:http://www.myub.com.tw/